Tag Archives: periklanan

Rekreasi Ide – Caraka Fest 2011

Rekreasi Ide – Caraka Fest 2011

Posted on 27. Sep, 2011 by .

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Sebuah Festival Kreatif Khusus Mahasiswa yang bertujuan Membuka wawasan, Membuktikan dan menyiapkan mahasiswa ke Indutri Periklanan. “Jangan ngaku kreatif kalau belum ikut Caraka Fest!!!. Buat seluruh mahasiswa se-Indonesia, buktikan kalau kalian benar-benar punya ide original, buktikan kalau darah merah karian darah murni seorang kreator sejati. Ciptakan karya-karya spektakuler melalui ajang Caraka Fest 2011 ini. Tema [...]

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Jenis-Jenis Iklan Berdasarkan Tujuannya

Jenis-Jenis Iklan Berdasarkan Tujuannya

Posted on 12. May, 2010 by .

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Artikel ini saya share berdasarkan materi kuliah yang saya dapatkan, mohon maaf jika ada kekurangannya, jika ada yg perlu ditambahkan atau koreksi saya akan sangat berterima kasih. Berdasarkan tujuannya, iklan dibagi menjadi Comercial Advertising, Corporate Advertising, Public Service Advertising.

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Teori Periklanan – Segmentation dalam Pemasaran

Teori Periklanan – Segmentation dalam Pemasaran

Posted on 10. Apr, 2010 by .

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Segmentation, Targeting, dan Positioning memang sering kali kita temukan dalam berbagai hal, atau biasa lebih dikenal dengan STP . Di sini saya sedikit sharing dari apa yang telah saya ketahui.

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Teori Periklanan (Positioning)

Posted on 05. Mar, 2010 by .

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POSITIONING Positioning merupakan  upaya untuk menempatkan  produk, brand, perusahaan, atau individu dalam alam pikiran konsumen. Sebagai langkah penting untuk merebut perhatian pasar karena situasi masyarakat di pasar sudah over communicated. Untuk merebut hati konsumen yang sudah jenuh dengan hujan berbagai merk produk,

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