Archive for December, 2011

Brand atau Merek

Brand atau Merek

Posted on 02. Dec, 2011 by .

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Brand atau merek  memiliki peran sangat penting dalam sebuah komunikasi pemasaran (marketing communication). Lahirnya media-media baru mau tidak mau menuntut pemasar lebih kreatif dan jeli dalam memilih target pasar (target market). Tren pasar saat ini sudah tidak semata perpegang pada manfaat suatu produk sebagai faktor utama pembelian (buying factor). Masing-masing negara memiliki kultur budaya yang [...]

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